cake feast paradise
Cake Feast Paradise is a bakery brand that celebrates sweetness, creativity, and joy in every bite. The goal of this logo project was to visually capture the warmth and handcrafted charm of the brand through playful yet elegant design.
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From artistic cake-inspired illustrations to a clean, modern cupcake mark, the identity brings together love, layers, and a touch of celebration . perfectly reflecting the spirit of this delightful bakery.
logo design
Concept & Inspiration
This logo was designed for a bakery brand called Cake Feast Paradise. The goal was to create a logo that not only looked appetizing but also captured the creativity and warmth of a bakery experience.
The first version of concept showcases a slice of cake, capturing the indulgence and charm of a perfect bite.
The second design features a top-angle view of a whole cake, where 'Cake Feast Paradise' is written using a pastry piping tool effect, mimicking icing.
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To enhance the visual appeal, I created both gloss and non-gloss versions of the logo. The glossy version adds a shiny, polished finish — perfect for packaging or digital use — while the matte version offers a more soft, handcrafted feel suited for printed materials.
Final Outcome
The final logos reflect the brand’s joyful, homemade essence with a warm pastel color palette and icing-inspired typography. The availability of both glossy and non-glossy finishes allows for flexible application across branding materials, from packaging and labels to signage and online presence.
Revised Based on Client Feedback
Following client feedback, they requested a design that more clearly represented a cupcake, which they felt was more iconic and instantly associated with a bakery. Based on this, I shifted the direction and created a fresh design centered around a cupcake illustration.
Bakery Essence & Handcrafted Style
Every element of the logo is inspired by real baking techniques, bringing a handcrafted, authentic feel to the design. It visually communicates the love, detail, and creativity that goes into every product made by the bakery.
However, the client also loved the earlier top-view cake logo for its artistic and handcrafted look.
While the cupcake version became the final brand mark, the top-view cake design remains a secondary visual asset that can be used for special edition packaging, social media, or merchandise .
adding variety and richness to the brand identity.
Final Outcome
This final version captures the client’s vision perfectly: fun, heartfelt, and bakery-focused
