The Hubris logo was designed to represent both the strength of the brand and the diversity in textile patterns it offers. At the client’s request, a lion was chosen as the central figure—symbolizing power, elegance, and leadership, qualities the brand aspires to project.

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The mane of the lion is creatively filled with a variety of intricate patterns, each inspired by traditional and modern textile motifs.

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This stylistic choice reflects the richness, texture, and cultural depth found in fabrics, positioning Hubris as a brand rooted in heritage yet driven by modern design.

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Two versions of the logo were developed:

• A blue on white version for a clean, professional look.

• A gold on navy version to evoke a premium and luxurious feel, ideal for packaging and branding.

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Overall, the logo brings together symbolism, craftsmanship, and cultural narrative, aligning with the identity of a bold and pattern-rich textile brand.